How to Generate an Infinite Number of Blog Post Ideas for Your Business
"Gary Vee said what?" I yelled out.
I'm not sure if I heard him correctly, but he sounded so confident in his words.
"It's time for me to get serious with content creation."
Many business owners are overwhelmed with the idea of creating content for their blog.
It can feel like a daunting task to come up with ideas that will help grow your audience and lead potential customers to you.
If this is something you are experiencing at the moment (we've all been there), you will find an infinite number of blog post ideas for your business in this blog post.
How to Generate an Infinite Number of Blog Post Ideas for Your Business
With these strategies, you will be able to generate 50+ blog post ideas in half an hour.
Don’t believe me? Try it out ;)
Get The 5-Step Process I Use To Squeeze In 107 Minutes Of Free Time, Every Day.
Use an Idea Generation Tool
Using existing tools to help you find great blog post ideas is the easiest and fastest way to generate an infinite number of pieces of content for your business.
They might not be exactly what you end up creating, but they surely provide a baseline for great ideas.
And the benefit of using these tools is that you will have an endless list of ideas to choose from and narrow down based on your goals and audience preferences.
Here are some of the tools you can use:
Keywordtool.io (free option)
Google Keyword Planner (free option)
Ahrefs Keyword Generator (free option)
Buzzsumo Content Discovery (paid option)
Ubersuggest keyword tool (free option)
SEMrush - Content Explorer (paid option)
You can literally generate hundreds of blog post ideas with these tools.
And if you want to write your blog post 3x times faster, read this detailed guide!
Research your Competitors to find blog post ideas
Competition is always a great source of information.
You must pay attention to what your competitors are writing about. They are a great source of information and ideas for future blog posts.
Search for your competitors on Google or Ahrefs to find their most shared content.
Go through a list of their articles and come up with ideas for your blog.
Find different angles and gaps that you can cover.
This will give you many more ideas of blog posts to write about.
Then ask yourself:
What are my competitors writing about?
What ideas can I "steal?"
What can I add that will make it unique?
What aren't they talking about that could be helpful for my readers?
Think outside the box and come up with 20+ ideas!
Use Google Trends to Find Blog Post Ideas
What are people searching for right now?
Google Trends will give you an idea of what types of terms, phrases, and topics are currently trending.
How can this help you generate ideas?
It is a great starting point to finding relevant topics to talk about while showing your audience you're always up to date on the most recent industry news.
You could write a blog post about what the recent IPO means for your industry. Or about the impact of the new technologies in your industry. Or how the market is coping with the news.
Here's how to use Google trends to spot ideas:
Type any topic or phrase into Google Trends related to your business.
Look at the top related searches and, from there, find additional subtopics that could be relevant to cover with a blog post.
Here's an example: If I write "social media marketing trends", I might find a relevant post regarding Facebook and its way of generating revenue. From this, I can create a blog post about it: "How Facebook Generated 30 billion of dollars in 2020 + What I've Learned from it".
The key is finding what is happening now in the world and finding an exciting angle related to your business and adds value to your audience.
Research your customers and find their biggest pain points
Your customers have different pain points. And your mission is to address those same pain points.
Thus, one of the greatest ways to generate blog post ideas is to find problems your audience has and providing different solutions through content.
Here's how you can research your customers biggest pain points:
Reach out to customers and ask them what challenges they face and what is concerning them with "topic x" at the moment
Find comments and posts on Quora, Reddit, and Yahoo and see what people complain about that you could help.
Join relevant groups in your niche to scan for problems and ways you can help with your content.
Here's an example:
Suppose you are an online marketer for busy parents and your audience is struggling with having less time to work due to parenting responsibilities. In that case, you can write a blog post helping them manage both the business and the children.
Always think of ways that your content can help your customers solve problems.
Repurpose Your Old Content
There is one common myth about creating content:
"It always has to be something new and unique."
Wrong! Most people don't remember what they ate a few days ago, let alone what you wrote 5 months ago.
There is nothing wrong with turning an old post into a new one -- with a different perspective, additional explanations, a case study, or additional tips.
Here are a few examples of repurposing content for generating dozens of new ideas:
Turn your "How-to" blog post into a case study that shows concrete results ("How Anna was able to make $942 with her business on the first week")
Turn your social media posts into in-depth blog posts
Interview people who have commented on your posts sharing their initial pain points and what they did to face it
Turn your "Why" blog post into a list post with reasons and explanations for each point ("14 Reasons Why Content Marketing is the Best Investment You Can Make in Your Business").
Repurposing old content is also a great way to create more in-depth pieces, which most readers welcome.
Your goal is to create value for your reader. And if you can create more value by repurposing old content, you're doing it write.
So, don't be afraid of repurposing your old posts -- it can bring you new traffic and increase conversions!
Look at your analytics data to see what people are interested in reading about
There is another helpful way to generate content ideas.
After all, you've been collecting insights from your audience for some time now.
You can see which posts people are most interested in through your analytics and create different variations of that same topic.
It's like creating a content variation formula.
Let me give you an example of how it works:
You take the title of one of your most popular blog posts -- "How I got 2 million followers on Instagram", and you explore different angles that would help your audience.
How I got 2M followers on IG with daily posts
How I create IG stories to generate new leads
How interacting with your audience on Instagram will help you grow +200%
This way, not only do you have a list with ideas, but you also know what type of post or tone of voice is working for your audience.
Brainstorming blog post ideas can be a daunting task.
You can spend hours toiling over your thoughts and still not come up with anything worth writing about.
And the last thing you want is for people to read a boring article that doesn't provide any value.
Luckily, I’ve got a way of generating an infinite number of ideas that will not only leverage your expertise but also increase sales.
Use an Idea Generator Tool
Research your Competitors to find blog post ideas
Use Google Trends to Find Blog Post Ideas
Research your customers and find their most significant pain points
Repurpose Your Old Content
Look at your analytics data to see what people are interested in reading about
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